6 Benefits of Hiring a Freelancer

One of the biggest keys to running a successful business is cutting your costs as much as possible. So, it’s no wonder why so many business owners have this thought:

“Why would I hire a freelancer when I already have (X number of) employees?
Surely, one of them can handle an extra project here and there.”

Maybe so, but you probably won’t get the results you’re looking for. 

Freelancers are expected to make up about 40% of the U.S. workforce by the year 2020, and there are many reasons why! Here are six benefits of hiring a freelancer for your next big project.

1. Save That Money

One of the main reasons companies hire freelancers is to save money. Even with freelancers charging higher hourly rates than what an employee may earn, a business will save 20 to 30% each year by not paying for benefits like paid time off, health insurance, retirement programs and Medicare and social security taxes. 

2. Get High-Quality Work

Freelancers are running their own businesses, so they understand the value of delivering high-quality work to earn repeat customers and new clients. They’re not just going to phone it in as they work because they know they’ll get their paycheck either way. Instead, freelancers are more likely to go above and beyond to impress their clients and earn more work from them. 

Plus, it’s safe to assume freelancers actually enjoy the work they choose to do, which makes a world of difference in a person’s performance and product quality.

3. Say Goodbye Geographical Limitations

When you hire a freelancer instead of an employee, you aren’t limited by geography since most of them complete their work remotely. That means you can hire someone because you’re impressed by them and they fit what you’re looking for, not just because they live close by and were able to make it to the interview.

You’ll have access to waaay more options for freelancers to hire than employees, which brings me to my next point…

4. Find Freelancers With Specific Talents

You can be much more intentional and particular about the freelancers you hire compared to the employees you hire. Self-employed people typically have to specialize in something if they want to stand out, whereas employees must have many more skills and be able to handle tasks that might not necessarily fall under their job descriptions.

For example, if you need someone to complete a specific, essential task like redesigning your website or rewriting your website copy, you have two choices: 

  • Pass it off to Jim from Marketing, who might not know the best approach. More than likely, Jim will spend a lot of time trying to figure it out ⁠— and postponing his typical duties ⁠— only to come to you a few days later to say he can’t do it. Or worse, he’ll do a mediocre job just to get it done, and you’ll have only a temporary solution that you’ll just need to fix again in a few weeks or months. 
  • Hire a freelancer. Find someone who specializes in delivering what you need. The right freelancer will already know how to complete your project, and they’ll do so as efficiently as possible and deliver high-quality results.

5. Request Fast Turnaround Times

Hiring a freelancer is much easier and faster than hiring an employee. Usually, it involves one or two meetings (if that), and you could even conduct them virtually. There also isn’t as much paperwork or lengthy interviewing processes involved. 

For these reasons, you can hire a freelancer to deliver projects that require fast turnaround times. Some freelancers will be open to working on weekends and holidays in order to meet a deadline. Even if you have to pay a little bit more for a faster turnaround, you’ll know you’re paying for high-quality work that will be done when you need it.

6. Use ’Em When You Need ’Em

When you work with freelancers, there’s no requirement for you to fill their 40-hour work weeks with other tasks once a major project is complete. Use them when you need them, and save your money when you don’t.

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